How to Integrate a Different Marketing Automation Instance to Marketo

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If you’re interested in integrating a different marketing automation instance into Marketo, you have many options. For example, you can use Showpad content to send emails to people who have viewed a specific piece of content. This article outlines how to do that. You can also learn how to add leads to a static list or segmented audience group in Marketo or use a scoring model.

Marketo integration with Showpad content

The Showpad content management platform integrates with Marketo to deliver insights and data to help improve lead scoring and create personalized marketing campaigns. Marketo and Showpad connect via a custom service, allowing users to connect to one Marketo instance. Showpad will log every view and share of a piece of content and then sync this information to Marketo. Here are some of the most useful features of this integration. To learn more, read on.

Marketo integration with Showpad content allows marketers to automatically create, send, and track sales enablement campaigns that are personalized to each individual prospect. By connecting to existing CMS systems, Showpad can synchronize file libraries and notify teams of any changes. The platform is easy to use, with an intuitive interface and comprehensive configuration set. It also helps marketers to track prospects’ interactions with sales enablement content. For example, if a prospect clicks on a link on an email in the email template, they will receive a notification, making the entire process faster and more relevant.

Adding leads to a static list in Marketo

Adding leads to a static list in the Request Campaign flow is a useful way to automate the lead-adding process. This flow requires the Add to List flow step and the Campaign Is Requested trigger. Static lists can be deployed quickly and easily and provide operational reporting by keeping a running count of the people who has gone through the process. However, because leads are only added to a static list once, it is essential that you create a dynamic list to maximize your marketing efforts.

Adding leads to a static list in the Marketo program will give you the ability to store data for a long time, allowing you to send more targeted messages to a wider audience. However, the data you imported to Marketo may be non-compliant and may not be as qualified as you expected. Adding leads to a static list can help you create a more targeted audience list based on viewing behavior.

Adding leads to a segmented audience group in Marketo

Once a lead has been added to Marketo, it can be assigned to a segmented audience group. Marketo segments your leads based on common characteristics. By adjusting the settings of a segment, you can personalize the emails to these leads. You can create as many segments as you like or as few as one. Here are some ways to segment leads:

Ensure that the lead you want to add to a segment is a member of that segment. Multiple Segments will have different priorities, so it is important to know how to prioritize them. The default segment is the lowest priority and acts as a catch-all. Geographic adjustments are less important than priority orders. If you are segmenting based on employee ranges, for example, a lead that lives in a certain city will be added to a different segment.

Once you’ve added a lead to a segmented audience group in a Marketo list, you can configure the destination for this lead in Marketo. If you’re adding anonymous leads to a segmented audience group, you can pass their User ID to Marketo as the destination. Marketo will move the lead into the segmented audience group based on their actions.

Using a scoring model in Marketo

Using a scoring model in Marketo is a powerful way to determine which leads are most likely to become customers. This method uses data from lead records and inferred company names from IP addresses to assign a score to each lead. But the system is not perfect. For example, it does not capture all leads because some of them are personal email addresses. Luckily, there are several ways to improve the quality of the model.

First, use explicit data to determine how to score your leads. Marketo lets you assign a score based on geography, industry, job title, level of decision-making, and company. You can match this information to pricing and product features. In this way, you can determine how well a lead’s company matches your offer. You can also assign a score based on the lead’s job title.