How Long Should I Keep Inactive Records in Marketing Automation?

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Businesses often wonder how long they should keep inactive records. Inactive records are the ones that have not been used for over a year. This article explains how to identify inactive records and how to automate suppression list management efforts. It also outlines how to manage these records properly. If you want to keep inactive records forever, you should have a specific policy and plan in place for it. Using a third-party solution like Zasio can help you create a record retention policy that fits your needs.

Disqualified records

A common question that marketers ask is “How long should I keep disqualified records in marketing automation?” The answer can vary depending on the specific solution used. If you’re using HubSpot, you should set up a workflow to avoid sending marketing material to unqualified leads. Otherwise, you might end up with a lot of unqualified leads and miss out on a ton of revenue. In either case, here’s how to handle this dilemma.

Whenever a lead fails to convert, you can keep a record of the reason why. In some cases, the reason for being unqualified is a definite reason for disqualification, such as a budget or criteria that didn’t align with your offering. By keeping disqualified records, you can match these leads with other products or offerings in your portfolio. It also helps you identify which leads are not interested in your product so that you can match them with other products that fit their needs.

Identifying inactive records

A customer that is inactive in marketing automation is a customer that has not interacted with your brand in a long period of time. This interaction can take the form of buying a product, clicking on a marketing email, or a combination of factors. While the exact definition of inactivity will vary from company to company, the goal is to engage inactive customers through a series of emails. Marketing Land reports that only 12% of inactive customers will open the first email they receive, but 45% will read subsequent emails. In addition to this, you can use predictive analytics to determine which customers are likely to be inactive.

Regardless of the method of reviving an inactive audience, you should identify the specific reasons that the audience is inactive in your marketing automation system. This information is important for determining budgets, resource allocation, personalization, and message relevancy. Inactive leads are a valuable support for your marketing automation efforts and should be given extra attention. Once identified, you should send them the Wake-the-Dead emails in a way that makes them receptive to your marketing content.

Another important part of inactive records in marketing automation is determining how long the record has been inactive. You can create a segment by contact rating or campaign activity to identify the subscribers who have not opened a campaign in the past three months. In addition, you can create a list of the subscribers who did not open any campaigns in the past five days. In addition, this list is very useful for targeting a re-engagement campaign.

There are several reasons why a customer becomes inactive, including bad experiences. In such cases, re-targeting these customers with relevant content can increase their chances of engagement and return. You can create automation workflows to send re-engagement emails based on a specific date or condition. When identifying inactive records in marketing automation, you can also send re-engagement emails to inactive customers.

Aside from targeting disengaged subscribers in your marketing automation campaigns, identifying inactive records can also help you understand the reasons why your subscriber isn’t engaged. They haven’t opened an email in over three months, clicked on links, or engaged with any campaign. In other words, they have opted out of your marketing emails because they aren’t engaged with your brand. In addition, inactive subscribers may be subscribers who want targeted marketing.

Turning inactive customers is more efficient than acquiring new customers. It requires a fraction of the time and effort and results in lower customer acquisition costs. Marketing automation can help you convert your inactive customers into regular ones. By using RFM segmentation, you can determine inactive customers. Then, you can connect this segmentation to your automated reactivation campaign. It doesn’t matter what type of product your company sells, the same principle applies to marketing automation.

Automating suppression list management efforts

One of the most effective ways to protect your do-not-contact data from abuse is to automate suppression list management efforts. By automating suppression file distribution, you’ll reduce the need to manually update each database to reflect new opt-outs. You can also keep your suppression list up-to-date by sending a confirmation email and refreshing your browser. Here are a few tips for automating suppression list management. Read on to learn more.

  • Import your suppression list into the Act! E-marketing. Select Marketing Administration – Suppression Lists. Click the Admin button in the left menu. Go to the Suppression Lists tab. In the drop-down, click “Import”. Choose “Import contacts” or “Browse” to import the list. Then, select the audience you want to import. On the resulting list, click “Import from CSV file.”

Keeping the suppression list updated is vital to your marketing efforts. Not only does it keep track of spam complaints, but it also keeps your emails in the inbox. It will also keep your email marketing campaign on track by excluding spam complaints, invalid mailboxes, and opt-outs. But what’s best? If you’re looking for an automated solution to manage suppression list management, automation is the best way to get started.

Suppression lists contain the contact information of people who don’t want to be contacted by your business. You need to avoid sending spam emails to your subscribers as this can hurt your brand reputation and cause blocklisting. This will also damage your reputation as a sender. Automating suppression list management efforts is a vital part of running a successful email marketing campaign. Once you’ve got a suppression list, you can segment it based on your target audience.

A suppression list is comprised of all the email addresses that have bounced. A suppression list carries a per-organization list of hard bounces. It stores cumulative information from an organization’s sending statistics. In addition to hard bounces, soft bounces may also be added to the list. After five failed attempts, soft bounced email addresses will be converted to hard bounces. You can use this information to better your marketing efforts and ensure compliance with the CAN-SPAM Act.

Suppression lists can be generated by email address or fax number. It is important to add both fax and email addresses to your suppression list. Then, you can assign these suppression lists across the enterprise or to specific business units. The key is to use a suppression list management solution that automates suppression list management efforts. That way, you’ll be able to focus on the other aspects of your email marketing campaign.

When automating suppression list management efforts, make sure you have a specification file. Your contact list should include a header row with field names that match the names in the specification file. You can also add records to suppression lists manually. You can do this on the Contact Suppression Lists page, or click on the Actions menu. You’ll need to fill out the fields and click the button to save the changes. If you want to change the suppression list’s formatting, you can edit the contact list and input the specification file.