How Can Digital Identity Help in the Marketing of Goods?

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In this article, we will try to explain and provide answers for the “how can digital identity help in marketing of goods?” question. There are numerous benefits to the implementation of digital identity in the marketing of goods. But there are also some negatives. In this article, I’ll discuss some of them. For example, digital identity can be used to protect consumer information. It can also be used for other noneconomic purposes, such as promoting inclusive access to healthcare, education, and safe migration. Another positive is its contribution to civic engagement. In Estonia, for instance, over 30 percent of people vote online and over 20 percent would not vote in a physical polling location.


A digital identity (ID) offers several advantages for consumers. For one, it improves data privacy, as the only necessary information is shared. Further, it can be stored in a mobile wallet, making it easier to buy goods and services with one device. It can also be used to prove identity when making purchases. Its advantages go far beyond the financial sector. The possibilities for digital ID use are numerous. A digital identity may become the key to inclusive growth in the coming years.

Increasing consumer demands for privacy, personalization, and convenience are driving changes in the digital industry. The increasing demand for privacy is reshaping the digital industry, and businesses that rely on personal data are being forced to adapt fast. The use of digital identity in marketing goods and services has created a new question about ownership of digital identities. Consumers are increasingly demanding and knowledgeable. With access to unlimited information and an endless network of contacts, consumers are increasingly concerned about brand values and seek alignment with their values. As a result, digital identities must evolve to keep pace with changing consumer values.

Digital identity can improve customer engagement. With direct-to-consumer engagement, a company can foster a more personalized relationship with customers, recommend products, and foster brand loyalty through reward schemes. Mass serialization allows companies to print digital identities on large scales and share data across the supply chain. This approach results in massive amounts of data, which is a significant opportunity for marketing and commerce. The challenge of storing and processing all this data is exacerbated by the Covid-19 pandemic.

Adoption Rates

There are several potential benefits of implementing a digital ID.

  • For one, it can reduce fraud in countries such as the UK and improve tax collection and payroll processes.
  • It also provides a way to expand the tax base.
  • Another benefit of using digital IDs is their contribution to civic participation.
  • In Estonia, for instance, over 30 percent of eligible voters use digital IDs to vote, and 20 percent of these individuals would not vote at a physical polling station if they had to choose to do so.

The adoption of digital ID can help unlock real economic value for countries. It can facilitate the greater formalization of economic flows and promote increased inclusion and diversity in various service sectors. Depending on their use, digital IDs could unlock anywhere from three to thirteen percent of a country’s GDP by 2030. However, some challenges remain, including security breaches and deliberate misuse of digital ID programs. This research highlights the economic benefits of using digital IDs in various sectors and examines nearly 100 use cases in seven countries.

Governments can help increase the adoption of digital ID programs by developing legal frameworks for digital identity. The benefits of digital ID programs can be realized by businesses through simplified registration processes, lessening the administrative burden for consumers, and decreasing payroll fraud. Ultimately, governments and businesses must make digital ID more valuable than the status quo. The initial registration process must be simple and easy. The use of digital ID in the marketing of goods will increase revenue and reduce costs, while simultaneously enhancing consumer protection.

Using insights from the digital identity study can help businesses make better decisions. The insights gained can be translated into a road map that addresses people, processes, and technology decisions. Successful implementation requires skilled change managers, proactive stakeholder management, and effective communication. The adoption rates of digital identity are increasing across industries. But how do businesses ensure that they get the benefits? The key is to provide enhanced experiences for consumers in all digital channels.

Blockchain Technology

How can blockchain technology and digital identity help in marketing of goods? First, let’s look at the benefits it offers. For example, blockchains are tamper-proof and neutral, so they’re ideal for tracking physical assets. Paper records and centralized databases are vulnerable to human error and forgery, and blockchains are independent of anyone entity’s control of the ledger. Imagine using blockchains to track parts in a supply chain to prevent counterfeits, or to track automotive recalls so that they can be targeted and effective.

Using blockchain in marketing goods will increase transparency for businesses. This will allow consumers to view the entire supply chain of goods and track them from beginning to end. With the ability to track and monitor products, businesses can protect consumers’ health and brand trust. The technology can also help businesses with handmade goods. For example, it will make it easier to track and pay suppliers. And because consumers trust companies who use blockchain, this can save businesses millions.

  • As with many other applications, blockchain can help in the marketing of goods. But it also adds costs. First, companies need to install a system for exchanging data. This system uses RFID chips placed on products and in their cases. These chips require the installation of technology to read and log the transaction data. The entire process will take months and thousands of dollars to implement. But once the technology is in place, businesses can begin to reap the rewards.

Another potential benefit of blockchain technology is that it can help companies track consumer data. Currently, marketers are overwhelmed by data. Big data, AI, and big data empower brands, and blockchain can shift the power to consumers. In addition to creating new consumer data, blockchain technology will also help organizations manage historical data. It will be important to gather this data through value exchange. For instance, marketers face challenges because of the amount of online data. The presence of bad actors can skew social media engagement data and advertising clicks.

How Can Digital Identity Help in the Marketing of Goods?
How Can Digital Identity Help in the Marketing of Goods? – Photo by Gilles Lambert on Unsplash

Public Policy

Using personal data to market products and services is one of the most promising areas of public policy. By 2020, personal data will be used to generate a total of EUR1 trillion in European economies, which is approximately 8 percent of the combined GDP of the EU-27. By 2020, personal data use will generate EUR330 billion in annual benefits to individuals and help stimulate stagnant economies. Furthermore, digital identity can make free online services available to everyone.

The panel discussed how governments can support digital identities and encourage consumer trust. They can work to create legal frameworks, partner with private companies, and engage with citizens. Businesses and governments can innovate processes to leverage digital identity and develop a cost-benefit analysis for digital identities. As part of this, they can help develop global standards and work together with governments to establish a unified standard that will benefit all participants.

While digital ID can be used for economic value creation and inclusion, it is not without its inherent risks. It is exposed to the same risks as other digital technologies and large population usage, including data breaches, technological failures, and misuse of personal data. The potential economic value of digital ID is largely untapped, but the benefits that it can unlock are substantial.

A growing number of countries are exploring the benefits of using digital IDs. The use of digital identity has the potential to unlock the full economic value of personal data and promote advancement towards ideals that are not reflected in quantitative analysis. These ideals include safe migration, education, and access to healthcare services. It can also lead to greater civic engagement, with over 30 percent of Estonians voting online and twenty percent saying they would not go to a polling place to vote in person.


The potential value of digital ID is a measure of the way it can be used to enhance economic interactions. The potential value of digital identity is based on three variables: coverage, employment, and the potential to create new deposits through financial inclusion. In addition, the cost of using a digital identity to secure transactions will be a factor as well. Here are some examples of where digital identity can add value. What are the possible benefits and how can digital identity help in marketing of goods?

It is important to note that a single ID will not deliver all the potential economic value that it can provide. This means that digital ID will require high usage and multiple high-value use cases. And, because of this, the potential economic value is only half of the actual GDP. Despite this, a digital ID can be a key tool for inclusive growth and has quantifiable economic value for individuals.

The potential value of digital identity is not immediately visible. But the potential value of digital identity can be realized only if stakeholders can establish a trusted flow of personal data. In a recent study, Boston Consulting Group quantified the potential value of digital identity by asking survey respondents about different scenarios and questions related to their data-sharing habits. If the stakeholders do not manage to establish a trusted flow of personal data, two-thirds of the value of digital identity will be lost.

FAQs About Digital Identity’s Help in the Marketing of Goods and Services

How can a digital identity benefit you? Considering its importance for advertising your business, you must first understand what it is. Here is an example: If you are a brand and want to get more visitors, you should offer a registration process that is easy and does not require a password. A simple registration process will help you obtain the basic building blocks of a digital identity. Listed below are some of the benefits that digital identity can bring to your business.

What are the benefits of digital identity?

In a world where the lack of a national identity document prevents millions of people from accessing basic financial services, such as loans, opening a bank account, and getting subsidized food, the use of digital ID can make a world of difference. Digital identity allows users to verify their identities and location on the go, and it can also open up new avenues for government assistance and financial empowerment.
It also helps protect financial institutions from fraud and supports instant loan approvals. Digital identity also helps the media and public relations professions prevent fake content and optimize promotional efforts. Digital payment platforms use this technology to improve the onboarding of new merchants. Its use in the travel and hospitality industry prevents fraudulent reservations and stolen rewards redemption. As more people adopt digital identities, the benefits of this technology are increasing.

How digital marketing can help?

The rise of the internet and the evolution of technology has created a new question: How do I own my digital identity? With the digital marketplace becoming increasingly personal and information-rich, brands must adapt quickly and ensure that they align with external values. Using a digital identity for a product can increase the brand’s data resiliency and personalization. Here are four reasons why. To answer this question, consider your customer.
One of the most important aspects of a digital identity is that it can help in reducing the risk of fraud and identity theft. Using a unique identity reduces fraud and identity theft while providing a unified experience across applications, increasing customer satisfaction. A digital identity can be generated by a combination of features, such as a biometric signature that matches a physical feature of the device, a network velocity, and a behavior pattern to predict risk level.

What is a digital identity with an example?

A digital identity is made up of zero or more attributes. Attributes are information about the subject, such as their purchasing behavior and bank balance. Personal attributes retain information about the subject’s past preferences, and traits are characteristics that are inherent in the subject. All digital identities are related to each other, but there are also differences. These differences are explained using an example. Listed below are some common terms used in digital identity.
The first important distinction between digital identity and a simple digital ID is the concept of trust. An identity is created by combining biometric and online activity into a single file. PII is stored in this “EDC” and is required to access various services. As such, an identity is an important part of the overall digital ecosystem. However, it’s also vulnerable to hacking, theft, and security breaches.

Why is identity important in advertising?

Branding, as well as social identification, plays an increasingly important role in the purchasing and marketing decisions of consumers. By focusing on symbolic preferences, advertisers and marketers can better position products and services. Moreover, Reed defines identity salience as the process of triggering positive emotions in consumers. These thoughts are then converted into purchases or actions. The importance of identity in advertising cannot be overstated. To learn more about this concept, read The Branding Machine.
To build on these efforts, brands must invest in technologies that ensure the integrity of customer information. For example, cross-device identity requires an identifier attached to the device. Device-level identity provides the technical foundation for more sophisticated work on the higher levels of identity. Unique advertising IDs are provided by mobile operating systems. On the other hand, web browsers are not equipped to provide unique and persistent advertising IDs. Instead, ad-tech platforms use third-party cookies to identify users and collect their data.