7 Powerful Benefits of Content Syndication for Your Business

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Content syndication, which was first implemented by William Randolph Hearst in 1895, is the republishing of content that has already been published on your website on different web platforms to reach a wider audience. While it can be used for blog posts, YouTube videos, infographics, and any other media, the benefits of content syndication are quite substantial.

The 3 most common types are as follows:

1. You can repost your published content on a wider audience web site.

2. You can use platforms like Medium and LinkedIn.

3. You may publish third-party content on your site.

5 Content Syndication Types and Benefits

Including all the 3 types we mentioned above, there are a total of 5 different ways to syndicate content.

1) Organic Syndication

You can contact another website that produces content in the same field as you and ask if they are interested in such cooperation. Thus, you will have the opportunity to announce yourself to a new audience, while the other party will have the opportunity to publish fresh content to their readers.

2) Content Collaboration

This method, which we usually see on social media platforms, has benefits for both parties in the long run. This method is a strategy that makes it possible for two different businesses to gain potential mutually by sharing their audiences.

3) Social Syndication

The difference in this type of syndication, which has a similar structure to cross-promotion, is that neither party contributes to the creation of the content.

4) Paid Syndication

It is the ideal and effortless method to spread your content to wider audiences and therefore increase your customer base. You can have your content published for a fee on a major website, magazine, or similar medium. For example, companies like Taboola and Outbrain provide services to find channels where you can publish your content for a fee.

5) Reposting Your Guest Posted Content on Your Website

In this method, you republish your content that was first published on a website with a large audience, then on your platforms such as Medium, LinkedIn, or your site.

In this way, without having to give up the intellectual property of your content, you will have cooperation that will help you establish your authority in your field.

Benefits of Content Syndication
Benefits of Content Syndication – Photo by Damian Zaleski on Unsplash

The Benefits of Content Syndication

We can gather the benefits of content syndication under different headings. Content syndication solves the problem of how you can promote your content that doesn’t get enough engagement to wider audiences and provides overall benefits.

Building brand awareness: Distributing your content also brings brand awareness.

Increasing website traffic: You can also use this method to have a positive effect on your SEO campaigns. You can use the platforms where your content is published for conversion purposes on your website.

Possibility of encouraging purchase: One of the most important benefits of content syndication is that it enhances your brand profile. Thus, you will have significant power to influence advertisers.

Building Expertise: Posting your content on LinkedIn, Medium, or larger platforms not only increases your site’s traffic but also increases your recognition and, therefore, your authority in your area of expertise.

In addition, it will also benefit the following elements:

1) Makes goal setting easier.

Your business’s demand generation team will be able to guarantee monthly, quarterly, and annual lead volume with cost-per-sale growth without the fluctuation as with Google Ads or paid social ads.

Thus, you will be able to realize your campaigns at a higher rate during peak demand seasons and at a lower rate during periods such as summer months or special holidays when demand will decrease.

2) Specifically targeted content

Perhaps the most important benefit of content syndication is that you can target the right platforms with the right titles. Additionally, if you wish, you can also create filters based on installation base or demographics.

Keep in mind that your CPL rate will increase for each filter you add to your syndication campaign. This will reduce the number of potential platforms and increase the overall quality.

3) Predictable interaction figures

The last of the content syndication benefits is that it makes it possible to predict the interaction figures that your platform will get with this campaign. Thus, future planning will be carried out more easily.

Frequently Asked Questions

Is content syndication a channel?

Content syndication is the reposting of content published on your site on a site with a wider audience.

How much does content syndication cost?

Content syndication networks offer pricing in the $30 to $110 range per CPL created.

Does Syndication Affect SEO Negatively?

The answer is no. On the platform where your content will be republished or published for the first time, it can be prevented from being indexed by Google with the noindex tag. Alternatively, you can use the rel=canonical tag to refer to the original page (your website).

Conclusion

%67 of marketers believe the benefits of content syndication are vital to your business.

Content syndication is a proven way to increase your brand awareness and establish your authority in your industry. You can develop your audience that much by producing quality content and publishing this content on different platforms.

Leveraging the benefits of content syndication is essential for the long-term development and success of companies.