If you’re planning to use emotion AI in your marketing efforts, you’ll want to understand the 4 Cs emotional intelligence in marketing. These are self-awareness, empathy, transparency, and self-regulation. In addition to the four Cs, emotional intelligence also encompasses several other key attributes, such as Self-awareness. Self-Awareness In marketing, self-awareness and emotional intelligence are crucial … Read more

You can use market research to get valuable insights into your target audience, and this article will discuss four factors to consider as you conduct this kind of study. Factors influencing marketing research include:  Demographic studies,  Listening to your target audience,  Iterating your product or service,  Customer satisfaction.  Demographic Study Marketing research is influenced by demographic … Read more

Social media marketing in aviation will increase sales and help to develop brand loyalty. With the advent of social media, airline companies are beginning to use these tools to engage with their current and potential customers. Listed below are the reasons why airline companies should embrace social media. Listed below are some of the benefits … Read more

Check up marketing can be a powerful tool to measure the effectiveness of your marketing strategy. A good marketing checkup should last no more than a few hours and should focus on tangible, measurable outcomes. The goals of your checkup should be relevant to your brand’s ultimate purpose and value proposition. You can start by … Read more