Content syndication, which was first implemented by William Randolph Hearst in 1895, is the republishing of content that has already been published on your website on different web platforms to reach a wider audience. While it can be used for blog posts, YouTube videos, infographics, and any other media, the benefits of content syndication are … Read more
With the development of artificial intelligence and IoT, content marketing has started to evolve in a very different direction. Especially in recent years, we have started to see the effects of this situation. How has content marketing changed compared to past years? What innovations await us in the coming years? How can you improve your … Read more
If you’re a business owner, you’re probably wondering exactly what mobile-first marketing automation is and how it can benefit your business. Here’s an overview: What is mobile-first marketing automation? A marketing automation tool can track and analyze your audience’s behavior using their mobile device. Its capabilities range from running A/B/C tests to calculating statistical significance. … Read more
You’ve heard the term TCMA, but what is a marketing automation platform map? It’s software that automates marketing campaigns. It allows you to send more targeted, strategic emails to your list. And the good news is, that it won’t add to your email volume. MAP will make you send fewer but more effective emails. Here’s … Read more
If you’re considering making the move to digital marketing, you’ve probably wondered what is distributed marketing automation. This article will outline some of the benefits of distributed marketing, as well as some of the challenges you’ll encounter. This new model will allow you to better reach customers and increase revenue. However, it doesn’t mean that … Read more